Reputation

  • 77% agree their company is highly regarded by customers, up from 73% the prior year, suggesting employees recognize the efforts their companies are making to connect with the marketplace in this tough economy. (Towers Perrin, May 2009)

Respondents to Harris Interactive survey question asking how corporate America's reputation had changed over the previous 2 years (late 2002):

  • Declined a lot: 48%
  • Declined a little: 31%
  • Stayed the same: 14%
  • Improved a little: 6%
  • Improved a lot: 1%

Burson-Marsteller 2003 survey asking business influencers about the expected length of time to repair a damaged reputation:

  • CEO: 3.51 years
  • Other senior executives: 3.81 years
  • Wall Street analysts and institutional investors: 3.86 years
  • Business media representatives: 2.96 years
  • Government officials: 3.72 years
  • Board members: 3.55 years
  • Average: 3.65 years